{"id":6333,"date":"2025-08-27T12:00:55","date_gmt":"2025-08-27T10:00:55","guid":{"rendered":"https:\/\/www.eoprod.com\/blog\/?p=6333"},"modified":"2026-05-22T10:57:48","modified_gmt":"2026-05-22T08:57:48","slug":"comment-attirer-les-meilleurs-talents-avec-la-video-2-2-2-2","status":"publish","type":"post","link":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation","title":{"rendered":"Bail R\u00e9nov&rsquo; : G\u00e9 vais activer toutes vos audiences"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p15b2w-5c0fac150a9febdae295a48d3fc70b64\">\n.avia-section.av-m6p15b2w-5c0fac150a9febdae295a48d3fc70b64{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-m6p15b2w-5c0fac150a9febdae295a48d3fc70b64 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6333'><div class='entry-content-wrapper clearfix'>\r\n<section  class='av_textblock_section av-mct67jfb-ee48e977bff816defc92d4400174b696 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Une campagne en 6 actes et 1 personnage culte<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ow7p2v-60c87565c1a16291b6fb2441bf137231\">\n#top .hr.hr-invisible.av-m6ow7p2v-60c87565c1a16291b6fb2441bf137231{\nheight:45px;\n}\n<\/style>\n<div  class='hr av-m6ow7p2v-60c87565c1a16291b6fb2441bf137231 hr-invisible  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n<section  class='av_textblock_section av-m6oviu2a-68825ddb10029fb14df56f280131250c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>S\u2019il y a bien une singularit\u00e9 \u00e0 notre m\u00e9tier, c\u2019est que chaque nouveau projet nous entra\u00eene sur de nouveaux terrains de jeux, pour engager nos expertises \u00e0 r\u00e9pondre \u00e0 une vari\u00e9t\u00e9 d\u2019enjeux et de probl\u00e9matiques. On n\u2019h\u00e9site donc jamais \u00e0 rebattre les cartes, \u00e0 d\u00e9fricher tels des explorateurs \u00e0 la conqu\u00eate de territoires vierges.<\/p>\n<p>On va m\u00eame jusqu\u2019\u00e0 endosser volontairement le r\u00f4le de candides, pour en apprendre le plus possible et mieux nourrir notre r\u00e9flexion strat\u00e9gique et cr\u00e9ative.<\/p>\n<p>Pour Bail R\u00e9nov\u2019 \u2013 dispositif public gratuit pour sensibiliser, informer et accompagner les propri\u00e9taires bailleurs dans la r\u00e9novation \u00e9nerg\u00e9tique \u2013 les attendus exprim\u00e9s lors du brief initial \u00e9taient les suivants\u00a0:<\/p>\n<ul>\n<li>Accro\u00eetre la notori\u00e9t\u00e9 du dispositif et de la marque<\/li>\n<li>Faire conna\u00eetre sa gratuit\u00e9 et son champ d\u2019action<\/li>\n<li>Activer l\u2019engagement des publics cibl\u00e9s<\/li>\n<\/ul>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mct5pjkg-0af09739f40c6ffdb16fb1a34ebf721e\">\n.avia-image-container.av-mct5pjkg-0af09739f40c6ffdb16fb1a34ebf721e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mct5pjkg-0af09739f40c6ffdb16fb1a34ebf721e .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-mct5pjkg-0af09739f40c6ffdb16fb1a34ebf721e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mct5pjkg-0af09739f40c6ffdb16fb1a34ebf721e av-styling- avia-align-center  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Un intrus s&rsquo;est subrepticement gliss\u00e9 dans la sc\u00e8ne. Saurez-vous l&rsquo;identifier ?<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6320 avia-img-lazy-loading-not-6320 avia_image ' src=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00.jpg\" alt='bail-renov-publish-00' title=''  height=\"816\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00.jpg 1920w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00-300x128.jpg 300w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00-1030x438.jpg 1030w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00-768x326.jpg 768w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00-1536x653.jpg 1536w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00-1500x638.jpg 1500w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-00-705x300.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\r\n<section  class='av_textblock_section av-m6ovjc9u-8d5545a5be9f4f38bc2f5bafbd7a1fc5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p>Dop\u00e9s par une carte blanche totale sur le plan cr\u00e9atif, nous avons d\u00e8s le premier brainstorming fait le choix de la com\u00e9die. De fait, elle s\u2019imposait d\u2019elle-m\u00eame pour atteindre l\u2019ensemble des objectifs pr\u00e9cit\u00e9s.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4c4mul-b41a348fb6ba1ab4707be38ced5515c7\">\n#top .hr.hr-invisible.av-4c4mul-b41a348fb6ba1ab4707be38ced5515c7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-4c4mul-b41a348fb6ba1ab4707be38ced5515c7 hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n<section  class='av_textblock_section av-mct5rhaf-6ca516cbba63395433c4d83b3e7a5b80 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>La commedia dell\u2019arte s&rsquo;invite chez les propri\u00e9taires bailleurs<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p>De m\u00eame que l\u2019\u00e9motion, le rire est un puissant levier d\u2019activation. Il surprend, divertit et f\u00e9d\u00e8re les audiences. Il est intrins\u00e8quement communicatif et jouit donc d\u2019un fort indice de viralit\u00e9. On n\u2019appr\u00e9cie rien autant que rire et on aime le partager.<\/p>\n<p>Le registre d\u2019humour retenu ici c\u2019est le comique de situation. Cela revient \u00e0 r\u00e9pertorier en amont, sur le principe de l\u2019insight consommateur, toutes les situations et les interrogations des propri\u00e9taires bailleurs, notre c\u0153ur de cible pour le projet.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mct5snvh-7196169a81b3a3f061aa41d00c97a657\">\n.avia-image-container.av-mct5snvh-7196169a81b3a3f061aa41d00c97a657 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mct5snvh-7196169a81b3a3f061aa41d00c97a657 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-mct5snvh-7196169a81b3a3f061aa41d00c97a657 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mct5snvh-7196169a81b3a3f061aa41d00c97a657 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Dessins d&rsquo;\u00e9tude pour le costume de G par Audrey Devesa<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6323 avia-img-lazy-loading-not-6323 avia_image ' src=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10.jpg\" alt='bail-renov-publish-10' title=''  height=\"816\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10.jpg 1920w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10-300x128.jpg 300w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10-1030x438.jpg 1030w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10-768x326.jpg 768w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10-1536x653.jpg 1536w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10-1500x638.jpg 1500w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-10-705x300.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\r\n<section  class='av_textblock_section av-mct5tep4-ad6840fa3ec129e3c2ac6de15f134c31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p>L\u2019id\u00e9e d\u2019une s\u00e9rie prend forme dans la foul\u00e9e, avec une graduation des th\u00e8mes et questions abord\u00e9es dans chaque \u00e9pisode. Et l\u2019obligation de conclure en beaut\u00e9, de surprendre \u00e0 nouveau, dans l\u2019id\u00e9e d\u2019anticiper une future saga.<\/p>\n<p>Et parce que les locataires sont des prescripteurs de premier plan pour Bail R\u00e9nov\u2019, nous d\u00e9cidons de leur consacrer un \u00e9pisode tout entier.<\/p>\n<p>Pour agr\u00e9ger le tout, lier la sauce et renforcer la port\u00e9e comique des situations mises en sc\u00e8ne, nous avons imagin\u00e9 le personnage de G.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mct5ui17-f0134c40909674c636d2406fd9122b88\">\n.avia-image-container.av-mct5ui17-f0134c40909674c636d2406fd9122b88 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mct5ui17-f0134c40909674c636d2406fd9122b88 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-mct5ui17-f0134c40909674c636d2406fd9122b88 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mct5ui17-f0134c40909674c636d2406fd9122b88 av-styling- avia-align-center  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>G, un personnage volontairement sans g\u00eane et d&rsquo;une mauvaise foi absolue<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6321 avia-img-lazy-loading-not-6321 avia_image ' src=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02.jpg\" alt='bail-renov-publish-02' title=''  height=\"816\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02.jpg 1920w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02-300x128.jpg 300w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02-1030x438.jpg 1030w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02-768x326.jpg 768w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02-1536x653.jpg 1536w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02-1500x638.jpg 1500w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-02-705x300.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\r\n<section  class='av_textblock_section av-mct5v1n1-010acfb2113afee54aa242a62b39d3c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p>Proc\u00e9dant de la figure de style de l\u2019anthropomorphisation, G est l\u2019incarnation humaine du Diagnostic de Performance \u00c9nerg\u00e9tique (DPE) de classe \u00ab\u00a0G\u00a0\u00bb. Une simple lettre synonyme d\u2019angoisse pour les propri\u00e9taires bailleurs, puisque cette note leur interdit d\u00e9sormais de louer leur bien. Suivront la classe F, en 2028, puis la E en 2030.<\/p>\n<p>G est un personnage volontairement grande gueule et briseur de bonne ambiance. Avec son costume et son exub\u00e9rance il n\u2019est pas sans faire penser \u00e0 un pantomime de la commedia dell\u2019arte.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yn31p-01027d827cae3bbdfd1470c2ee9d7264\">\n#top .hr.hr-invisible.av-2yn31p-01027d827cae3bbdfd1470c2ee9d7264{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2yn31p-01027d827cae3bbdfd1470c2ee9d7264 hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n<section  class='av_textblock_section av-mct5vugy-c0b01b3d4117c1bd06646bb174b35122 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Faire rire, une m\u00e9canique de pr\u00e9cision<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p>\u00c0 l\u2019instar du mouvement d\u2019une montre suisse, la com\u00e9die ne supporte pas l\u2019\u00e0 peu pr\u00e8s et la baisse de rythme. Elle requiert donc une plume alerte et pr\u00e9cise pour ciseler des dialogues qui font mouche.<\/p>\n<p>Pour Bail R\u00e9nov\u2019, notre choix s\u2019est tr\u00e8s vite port\u00e9 sur Ulysse, auteur ET r\u00e9alisateur. Nous savions qu\u2019en proc\u00e9dant ainsi, la qualit\u00e9 de l\u2019\u00e9criture ne serait pas amoindrie, voire d\u00e9natur\u00e9e, par ses choix de r\u00e9alisation.<\/p>\n<p>Pour simplifier l\u2019id\u00e9e : Ulysse r\u00e9alise comme il \u00e9crit et vice-versa.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mct5wijc-dcf5c70682aca0ba9edb68180ab45feb\">\n.avia-image-container.av-mct5wijc-dcf5c70682aca0ba9edb68180ab45feb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mct5wijc-dcf5c70682aca0ba9edb68180ab45feb .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-mct5wijc-dcf5c70682aca0ba9edb68180ab45feb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mct5wijc-dcf5c70682aca0ba9edb68180ab45feb av-styling- avia-align-center  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Chacun \u00e0 sa place mais tous au m\u00eame rythme. La com\u00e9die c&rsquo;est comme le jazz, faut que \u00e7a swingue<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6327 avia-img-lazy-loading-not-6327 avia_image ' src=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05.jpg\" alt='bail-renov-publish-05' title=''  height=\"816\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05.jpg 1920w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05-300x128.jpg 300w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05-1030x438.jpg 1030w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05-768x326.jpg 768w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05-1536x653.jpg 1536w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05-1500x638.jpg 1500w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-05-705x300.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\r\n<section  class='av_textblock_section av-31bbjx-99eca372c84e7a9b942c772a4fe62c91 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p>Durant la phase d\u2019\u00e9criture, il s\u2019est d\u2019abord attach\u00e9 \u00e0 d\u00e9nombrer le nombre d\u2019\u00e9pisodes n\u00e9cessaires pour parvenir \u00e0 6. Et couvrir ainsi toutes les situations et questionnements identifi\u00e9s \u00e0 l\u2019issue des sessions de pr\u00e9paration, en \u00e9troite collaboration avec la direction et la dircom de Bail R\u00e9nov\u2019.<\/p>\n<p>Ensuite il a d\u00e9ploy\u00e9 tout son talent et fait appel \u00e0 sa culture personnelle (cin\u00e9ma, pubs, s\u00e9ries\u2026) pour r\u00e9diger situations et dialogues avec la m\u00eame m\u00e9canique de pr\u00e9cision.<\/p>\n<p>La m\u00e9canique justement, c\u2019est la suivante : dans chaque \u00e9pisode, G joue les troubles-f\u00eates, instille le doute chez les propri\u00e9taires bailleurs. Son arrogance est ensuite mise \u00e0 mal face aux arguments, conseils et services gratuits propos\u00e9s par Bail R\u00e9nov\u2019. Sa mauvaise foi finit toujours par c\u00e9der et il quitte la sc\u00e8ne avec un panache aussi ridicule qu\u2019outrancier.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2khe2f-6afb62a068d93b16c4a5153264b82986\">\n#top .hr.hr-invisible.av-2khe2f-6afb62a068d93b16c4a5153264b82986{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2khe2f-6afb62a068d93b16c4a5153264b82986 hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n<section  class='av_textblock_section av-mct5yuty-2951b4ac36ff736f9aeb8a2bf134cc14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2><strong>Clap, clap, clap de tournage<\/strong><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p>La com\u00e9die \u00e7a implique aussi de tenir le rythme sur les tournages. Pour cela, Ulysse et J\u00e9r\u00e9my \u2013 charg\u00e9 de production sur ce projet \u2013 ont cibl\u00e9 2 objectifs.<\/p>\n<p>D\u2019une part, mettre en bo\u00eete les 6 \u00e9pisodes en seulement 4 jours, pour privil\u00e9gier la session rythmique. Il fallait que \u00e7a swingue entre chaque prise, maintenir les com\u00e9diens dans leur r\u00f4le m\u00eame lors des pauses.<\/p>\n<p>Sur ce point, notre plus value c\u2019est la mutualisation : \u00e9quipes, d\u00e9cors, matos, com\u00e9diens\u2026 On jongle avec toutes ces variables pour identifier la meilleure \u00e9quation. C\u2019est du gagnant-gagnant ; nos clients appr\u00e9cient aussi.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mct60i6v-9e5348958d969ae08e0e3fda9bd4cddb\">\n.avia-image-container.av-mct60i6v-9e5348958d969ae08e0e3fda9bd4cddb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mct60i6v-9e5348958d969ae08e0e3fda9bd4cddb .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-mct60i6v-9e5348958d969ae08e0e3fda9bd4cddb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mct60i6v-9e5348958d969ae08e0e3fda9bd4cddb av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Des tournages o\u00f9 le rire est omnipr\u00e9sent. Seul imp\u00e9ratif : rester dans le mood, m\u00eame entre les prises<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6328 avia-img-lazy-loading-not-6328 avia_image ' src=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07.jpg\" alt='bail-renov-publish-07' title=''  height=\"816\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07.jpg 1920w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07-300x128.jpg 300w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07-1030x438.jpg 1030w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07-768x326.jpg 768w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07-1536x653.jpg 1536w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07-1500x638.jpg 1500w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2025\/07\/bail-renov-publish-07-705x300.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\r\n<section  class='av_textblock_section av-mct611js-cca5482507853df3b04c59f8f9018f6c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p>D\u2019autre part, instaurer et maintenir tout du long la meilleure des ambiances et un climat propice aux blagues, aux rires, avec de quoi alimenter un copieux b\u00eatisier vid\u00e9o dont le montage est en cours pour enrichir les contenus existant d\u2019une vid\u00e9o behind the scenes.<\/p>\n<\/div><\/section>\r\n<section  class='av_textblock_section av-mct760fd-dae198f0bcdf473fe15c500851b1f424 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Diffusion : pleins feux sur les r\u00e9seaux sociaux<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p>Pour une campagne ax\u00e9e sur la notori\u00e9t\u00e9 et l\u2019activation, il est impensable de ne pas allouer un budget \u00e0 la diffusion. Des campagnes sponsoris\u00e9es au paid media sur des sites g\u00e9n\u00e9ralistes ou sp\u00e9cialis\u00e9s \u00e0 tr\u00e8s fortes audiences, en passant par le pre-roll YouTube, le champ des possibles n\u2019a aucune fronti\u00e8re.<\/p>\n<p>Bail R\u00e9nov\u2019 a confi\u00e9 sa campagne de diffusion et son media planning digital \u00e0 l\u2019agence sp\u00e9cialis\u00e9e Nomad.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mct64eeq-10b029f8cdfef857c2933964b024bd05\">\n.avia-image-container.av-mct64eeq-10b029f8cdfef857c2933964b024bd05 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mct64eeq-10b029f8cdfef857c2933964b024bd05 .av-caption-image-overlay-bg{\nopacity:0.4;\nbackground-color:#000000;\n}\n.avia-image-container.av-mct64eeq-10b029f8cdfef857c2933964b024bd05 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mct64eeq-10b029f8cdfef857c2933964b024bd05 av-styling- avia-align-center  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock  noHover av-overlay-on-hover'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><div class=\"av-image-caption-overlay\"><div class=\"av-caption-image-overlay-bg\"><\/div><div class=\"av-image-caption-overlay-position\"><div class=\"av-image-caption-overlay-center\"><p>Tous les r\u00e9seaux sociaux sont de la partie. La campagne doit toucher les publics partout o\u00f9 ils se trouvent<\/p>\n<\/div><\/div><\/div><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6359 avia-img-lazy-loading-not-6359 avia_image ' src=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_.jpg\" alt='bail-renov-publish-12_' title=''  height=\"816\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_.jpg 1920w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_-300x128.jpg 300w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_-1030x438.jpg 1030w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_-768x326.jpg 768w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_-1536x653.jpg 1536w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_-1500x638.jpg 1500w, https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/bail-renov-publish-12_-705x300.jpg 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div>\r\n<section  class='av_textblock_section av-mct62290-19e1e2df045433faf183473866291bca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p>Les 6 vid\u00e9os ont \u00e9t\u00e9 d\u00e9clin\u00e9es dans des format courts (shorts) pour plus de performances en campagnes sponsoris\u00e9e sur LinkedIn, Facebook et Instagram.<\/p>\n<p>La cha\u00eene YouTube assurera elle la p\u00e9rennit\u00e9 online des contenus, la vitrine vid\u00e9o officielle de Bail R\u00e9nov\u2019.<\/p>\n<p>Les 6 \u00e9pisodes en version int\u00e9grale seront eux d\u00e9voil\u00e9s dans la foul\u00e9e, \u00e0 raison d\u2019un par semaine, chaque mercredi, \u00e0 compter du 27 juillet 2025.<\/p>\n<p>Au fil de la campagne et du d\u00e9voilement, vous pourrez d\u00e9couvrir l&rsquo;int\u00e9gralit\u00e9 des vid\u00e9os <a href=\"https:\/\/www.eoprod.com\/realisations\/bail-renov-campagne-video-notoriete-activation\/\" target=\"_blank\" rel=\"noopener\">ici<\/a>.<\/p>\n<\/div><\/section>\r\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i98h9-2a479199e3d573e905c49f2d6bf6934d\">\n#top .hr.hr-invisible.av-2i98h9-2a479199e3d573e905c49f2d6bf6934d{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2i98h9-2a479199e3d573e905c49f2d6bf6934d hr-invisible  avia-builder-el-23  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\r\n<section  class='av_textblock_section av-metxism3-b693a2c52b8223f39973f83610a2f29a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">\n<div class=\"video-container\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/7mu0Zcxn0zM?si=-XiXWdHIXOO7DFc_\" width=\"1280\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><\/p>\n<\/div><\/section>\r\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6333'><div class='entry-content-wrapper clearfix'>","protected":false},"excerpt":{"rendered":"<p>S\u2019il y a bien une singularit\u00e9 \u00e0 notre m\u00e9tier, c\u2019est que chaque nouveau projet nous entraine sur de nouveaux terrains de jeux, pour engager nos expertises \u00e0 r\u00e9pondre \u00e0 une vari\u00e9t\u00e9 d\u2019enjeux et de probl\u00e9matiques.<\/p>\n","protected":false},"author":1,"featured_media":6352,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[726,729,727,735,732,537,543,731,737,738,736,417,734,730,591,728,739,733,629],"class_list":["post-6333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-productions-fiers-de-nos-clients","tag-activation","tag-bail-renov","tag-campagne-activation","tag-campagnes-sponsorisees","tag-classe-energetique","tag-digital-ad","tag-digital-advertising","tag-dpe","tag-facebook","tag-instagram","tag-linkedin","tag-production-video","tag-renovation","tag-renovation-energetique","tag-reseaux-sociaux","tag-saga-publicitaire","tag-tiktok","tag-transition-energetique","tag-web-serie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tout savoir sur la campagne d&#039;activation Bail R\u00e9nov&#039;<\/title>\n<meta name=\"description\" content=\"Dans ce nouvel article, on vous dit tout ce qu&#039;il faut savoir sur la campagne d&#039;activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tout savoir sur la campagne d&#039;activation Bail R\u00e9nov&#039;\" \/>\n<meta property=\"og:description\" content=\"Dans ce nouvel article, on vous dit tout ce qu&#039;il faut savoir sur la campagne d&#039;activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov&#039;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Eoprod\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T10:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T08:57:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ga\u00ebl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tout savoir sur la campagne d&#039;activation Bail R\u00e9nov&#039;\" \/>\n<meta name=\"twitter:description\" content=\"Dans ce nouvel article, on vous dit tout ce qu&#039;il faut savoir sur la campagne d&#039;activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov&#039;\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ga\u00ebl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/\",\"url\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/\",\"name\":\"Tout savoir sur la campagne d'activation Bail R\u00e9nov'\",\"isPartOf\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg\",\"datePublished\":\"2025-08-27T10:00:55+00:00\",\"dateModified\":\"2026-05-22T08:57:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a\"},\"description\":\"Dans ce nouvel article, on vous dit tout ce qu'il faut savoir sur la campagne d'activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov'\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#primaryimage\",\"url\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg\",\"contentUrl\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg\",\"width\":770,\"height\":433,\"caption\":\"bail-renov-article-blog_thumb-03\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.eoprod.com\/blog\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bail R\u00e9nov&rsquo; : G\u00e9 vais activer toutes vos audiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#website\",\"url\":\"https:\/\/www.eoprod.com\/blog\/\",\"name\":\"Blog Eoprod\",\"description\":\"Contenus Vid\u00e9o &amp; Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eoprod.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a\",\"name\":\"Ga\u00ebl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g\",\"caption\":\"Ga\u00ebl\"},\"description\":\"Technicien vid\u00e9o autodidacte et passionn\u00e9 de strat\u00e9gie de marques et de communication, j'ai la chance de marier ces 2 marottes au sein de l'\u00e9quipe EO Production. Plus particuli\u00e8rement tourn\u00e9 vers la r\u00e9daction, j'interviens en amont des projet sur les recommandations strat\u00e9giques et notes d'intention.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tout savoir sur la campagne d'activation Bail R\u00e9nov'","description":"Dans ce nouvel article, on vous dit tout ce qu'il faut savoir sur la campagne d'activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov'","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/","og_locale":"fr_FR","og_type":"article","og_title":"Tout savoir sur la campagne d'activation Bail R\u00e9nov'","og_description":"Dans ce nouvel article, on vous dit tout ce qu'il faut savoir sur la campagne d'activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov'","og_url":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/","og_site_name":"Blog Eoprod","article_published_time":"2025-08-27T10:00:55+00:00","article_modified_time":"2026-05-22T08:57:48+00:00","og_image":[{"width":770,"height":433,"url":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg","type":"image\/jpeg"}],"author":"Ga\u00ebl","twitter_card":"summary_large_image","twitter_title":"Tout savoir sur la campagne d'activation Bail R\u00e9nov'","twitter_description":"Dans ce nouvel article, on vous dit tout ce qu'il faut savoir sur la campagne d'activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov'","twitter_image":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg","twitter_misc":{"\u00c9crit par":"Ga\u00ebl","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/","url":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/","name":"Tout savoir sur la campagne d'activation Bail R\u00e9nov'","isPartOf":{"@id":"https:\/\/www.eoprod.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#primaryimage"},"image":{"@id":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg","datePublished":"2025-08-27T10:00:55+00:00","dateModified":"2026-05-22T08:57:48+00:00","author":{"@id":"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a"},"description":"Dans ce nouvel article, on vous dit tout ce qu'il faut savoir sur la campagne d'activation r\u00e9alis\u00e9e par nos \u00e9quipes pour Bail R\u00e9nov'","breadcrumb":{"@id":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#primaryimage","url":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg","contentUrl":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2000\/01\/thumb-03.jpg","width":770,"height":433,"caption":"bail-renov-article-blog_thumb-03"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eoprod.com\/blog\/2025\/02\/03\/bail-renov-digital-campagne-activation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eoprod.com\/blog\/blog\/"},{"@type":"ListItem","position":2,"name":"Bail R\u00e9nov&rsquo; : G\u00e9 vais activer toutes vos audiences"}]},{"@type":"WebSite","@id":"https:\/\/www.eoprod.com\/blog\/#website","url":"https:\/\/www.eoprod.com\/blog\/","name":"Blog Eoprod","description":"Contenus Vid\u00e9o &amp; Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eoprod.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a","name":"Ga\u00ebl","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g","caption":"Ga\u00ebl"},"description":"Technicien vid\u00e9o autodidacte et passionn\u00e9 de strat\u00e9gie de marques et de communication, j'ai la chance de marier ces 2 marottes au sein de l'\u00e9quipe EO Production. Plus particuli\u00e8rement tourn\u00e9 vers la r\u00e9daction, j'interviens en amont des projet sur les recommandations strat\u00e9giques et notes d'intention."}]}},"_links":{"self":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts\/6333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/comments?post=6333"}],"version-history":[{"count":33,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts\/6333\/revisions"}],"predecessor-version":[{"id":6412,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts\/6333\/revisions\/6412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/media\/6352"}],"wp:attachment":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/media?parent=6333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/categories?post=6333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/tags?post=6333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}