{"id":3626,"date":"2015-09-03T12:00:52","date_gmt":"2015-09-03T10:00:52","guid":{"rendered":"https:\/\/blog.eoprod.com\/?p=3626"},"modified":"2023-04-14T15:23:29","modified_gmt":"2023-04-14T13:23:29","slug":"culture-pub-le-retour","status":"publish","type":"post","link":"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/","title":{"rendered":"CULTURE PUB LE RETOUR"},"content":{"rendered":"<p class=\"rtejustify\" dir=\"ltr\">Ainsi donc\u00a0<a href=\"http:\/\/www.culturepub.fr\/\" target=\"_blank\" rel=\"noopener\">Culture Pub<\/a><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Culture_Pub\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a>revient sur nos \u00e9crans TV !<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">Ce sera ce samedi 12 septembre, sur BFM Business, \u00e0 9h (!), toujours selon un format de 60&prime; mais au rythme d&rsquo;un num\u00e9ro par semaine. L&rsquo;explosion des r\u00e9seaux sociaux et la d\u00e9multiplication des actions et coup de com engendr\u00e9s expliquent sans doute cette bascule d&rsquo;une p\u00e9riodicit\u00e9 mensuelle \u00e0 hebdomadaire.<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">Seconde bonne nouvelle : le g\u00e9n\u00e9rique original et sa c\u00e9l\u00e8bre signature sonore \u00ab\u00a0Badoumba\u00a0\u00bb sont conserv\u00e9s, preuve qu&rsquo;il est inutile de retoucher ce qui touche d&rsquo;office \u00e0 la perfection.<\/p>\n<h2 dir=\"ltr\">LE G\u00c9N\u00c9RIQUE ORIGINAL : FORMAT 4\/3 ET BASSE DEF DE RIGUEUR<\/h2>\n<div class='avia-iframe-wrap'><div class=\"video-container\"><iframe width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/6nzj8txkFXE?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<p>Il est toutefois l\u00e9gitime de se poser quelques questions.<\/p>\n<h2 dir=\"ltr\">C. BLACHAS &amp; A. MAGNIEN, FILS &amp; FILLE DE PUB<\/h2>\n<p class=\"rtejustify\" dir=\"ltr\">Culture Pub c&rsquo;est tout d&rsquo;abord la cr\u00e9ation et l&rsquo;oeuvre du tandem\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Christian_Blachas\" target=\"_blank\" rel=\"noopener\">Christian Blachas<\/a>\u00a0et\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Anne_Magnien\" target=\"_blank\" rel=\"noopener\">Anne Magnien<\/a>, tous deux issus du journalisme et v\u00e9ritables fils et fille de pub.<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">C&rsquo;est en veritables passionn\u00e9s et \u00e9rudits de la chose publicitaire\u00a0 : histoire, s\u00e9miologie, r\u00e9thorique, d\u00e9cryptage, enjeux soci\u00e9taux, etc&#8230;\u00a0 que cet authentique duo t\u00e9l\u00e9visuel nous a divertit et cultiv\u00e9 chaque dimanche, en fin de soir\u00e9e sur M6, notamment de 1986 \u00e0 1995, avant qu&rsquo;Anne Magnien ne passe le relais. C&rsquo;est alors la p\u00e9riode phare de Culture Pub, celle qui va forger son identit\u00e9 et son statut d&rsquo;\u00e9mission culte.<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">Le bouche \u00e0 oreille &#8211; mode de communication d&rsquo;avant le net (ndlr) &#8211; fonctionne \u00e0 plein r\u00e9gime et l&rsquo;\u00e9mission f\u00e9d\u00e8re rapidement un public qui rassemblera dans un premier temps tous les fondus d&rsquo;image et de communication avant de s&rsquo;\u00e9tendre \u00e0 un public beaucoup plus vaste. Dr\u00f4les, percutants, imag\u00e9s, impertinents, tr\u00e8s \u00ab\u00a0\u00e9crits\u00a0\u00bb et millim\u00e9tr\u00e9s question rythmique, les dialogues ou plus exactement les monologues partag\u00e9s par les 2 pr\u00e9sentateurs font mouche \u00e0 tous les coups et rassemblent bien au del\u00e0 des lecteurs de Strat\u00e9gie, des directeurs artistiques et autres m\u00e9dia planners.<\/p>\n<h2 dir=\"ltr\">RELANCER LA FRANCHISE ET PERPETUER LE MYTHE<\/h2>\n<p class=\"rtejustify\" dir=\"ltr\">Alors donc forc\u00e9ment on s&rsquo;interroge sur la future prestation du\u00a0 nouveau couple de pr\u00e9sentateurs : Aur\u00e9lie Blonde et Julien Mielcarek. On ne doute ni de leur professionnalisme, ni de leur enthousiasme, mais cet insistance \u00e0 nous rassurer quant au fait que le ton de l&rsquo;\u00e9mission sera conserv\u00e9 est suspecte et au final contre productive tant elle met en \u00e9vidence leur conscience des enjeux et difficult\u00e9s propres \u00e0 la relance d&rsquo;une telle franchise et surtout de perp\u00e9tuer le talent et la faconde de Blachas.<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">On nous annonce par ailleurs, semble t-il toujours afin de nous rassurer, qu&rsquo;une partie du staff r\u00e9dactionnel originel de Culture Pub, qui comptait rien moins que Pascale Clark, Didier Porte, Emmanuel Chain ou encore Laurent Weil, sera de la partie sans qu&rsquo;aucun nom ne soit par contre confirm\u00e9 !<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">Reste encore cette inconnue \u00e0 l&rsquo;\u00e9quation : qu&rsquo;en sera-t-il de l&rsquo;impertinence que l&rsquo;on \u00e9voquait plus haut \u00e0 l&rsquo;heure o\u00f9 le Like \u00e0 tout clic &#8211; et \u00e0 claques &#8211;\u00a0 semble prendre le pas sur l&rsquo;analyse et le sens critique. Objectivement le\u00a0<a href=\"http:\/\/www.culturepub.fr\/\" target=\"_blank\" rel=\"noopener\">site<\/a>\u00a0de l&rsquo;\u00e9mission, qui n&rsquo;a lui jamais cess\u00e9 d&rsquo;\u00e9mettre, nous rassure grandement sur ce point. Le r\u00e9dactionnel y est alerte, savoureux m\u00eame, suffisamment m\u00e9fiant et irrespectueux pour ne pas laisser passer les vessies prendrent la place des lanternes.<\/p>\n<p class=\"rtejustify\" dir=\"ltr\">Badoumba !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ainsi donc\u00a0Culture Pub\u00a0revient sur nos \u00e9crans TV ! Ce sera ce samedi 12 septembre, sur BFM Business, \u00e0 9h (!), toujours selon un format de 60&prime; mais au rythme d&rsquo;un num\u00e9ro par semaine. L&rsquo;explosion des r\u00e9seaux sociaux et la d\u00e9multiplication des actions et coup de com engendr\u00e9s expliquent sans doute cette bascule d&rsquo;une p\u00e9riodicit\u00e9 mensuelle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3626","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-veille-media-et-digitale","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le retour de l&#039;\u00e9mission culte CULTURE PUB sur nos \u00e9crans<\/title>\n<meta name=\"description\" content=\"Culture Pub revient sur nos \u00e9crans TV, l&#039;occasion de questionner le statut culte de l&#039;\u00e9mission cr\u00e9\u00e9e par Christian Blachas et Anne Magnien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le retour de l&#039;\u00e9mission culte CULTURE PUB sur nos \u00e9crans\" \/>\n<meta property=\"og:description\" content=\"Culture Pub revient sur nos \u00e9crans TV, l&#039;occasion de questionner le statut culte de l&#039;\u00e9mission cr\u00e9\u00e9e par Christian Blachas et Anne Magnien.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Eoprod\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-03T10:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T13:23:29+00:00\" \/>\n<meta name=\"author\" content=\"Ga\u00ebl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2015\/09\/play-blog-culturepub.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ga\u00ebl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/\",\"url\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/\",\"name\":\"Le retour de l'\u00e9mission culte CULTURE PUB sur nos \u00e9crans\",\"isPartOf\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2015\/09\/play-blog-culturepub.jpg\",\"datePublished\":\"2015-09-03T10:00:52+00:00\",\"dateModified\":\"2023-04-14T13:23:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a\"},\"description\":\"Culture Pub revient sur nos \u00e9crans TV, l'occasion de questionner le statut culte de l'\u00e9mission cr\u00e9\u00e9e par Christian Blachas et Anne Magnien.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/#primaryimage\",\"url\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2015\/09\/play-blog-culturepub.jpg\",\"contentUrl\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2015\/09\/play-blog-culturepub.jpg\",\"width\":720,\"height\":433,\"caption\":\"https:\/\/blog.eoprod.com\/wp-content\/uploads\/2015\/09\/play-blog-culturepub.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/culture-pub-le-retour\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.eoprod.com\/blog\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CULTURE PUB LE RETOUR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#website\",\"url\":\"https:\/\/www.eoprod.com\/blog\/\",\"name\":\"Blog Eoprod\",\"description\":\"Contenus Vid\u00e9o &amp; 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