{"id":3501,"date":"2017-05-17T11:59:51","date_gmt":"2017-05-17T09:59:51","guid":{"rendered":"https:\/\/blog.eoprod.com\/?p=3501"},"modified":"2023-04-14T15:23:04","modified_gmt":"2023-04-14T13:23:04","slug":"avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens","status":"publish","type":"post","link":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/","title":{"rendered":"Avec l&rsquo;agence Rosapark, Thalys fait de nouveau appel \u00e0 nos sens"},"content":{"rendered":"<p>D\u00e9cid\u00e9ment tr\u00e8s en verve actuellement question cr\u00e9ativit\u00e9, l&rsquo;agence <strong>Rosapark<\/strong> a tout r\u00e9cemment \u00e9labor\u00e9 et mis en oeuvre pour son client <strong>Thalys<\/strong> un <a href=\"https:\/\/blog.eoprod.com\/dispositif-communication-digitale\/\" target=\"_blank\" rel=\"noopener\">dispositif <\/a>avec vid\u00e9os \u00e0 la cl\u00e9.<\/p>\n<div class='avia-iframe-wrap'><div class=\"video-container\"><iframe width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/H-xVELBJ1vE?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<p>Apr\u00e8s l&rsquo;op\u00e9ration \u00ab\u00a0Sounds of the City\u00a0\u00bb qui nous proposait un v\u00e9ritable voyage sonore dans les grandes villes europ\u00e9ennes desservies par le r\u00e9seau, Rosapark retente le coup d&rsquo;une communication sensorielle, cette fois nos plus centr\u00e9e sur l\u2019ou\u00efe mais l&rsquo;odorat.<\/p>\n<h2>Thalys ravive la madeleine de Proust de nos souvenirs touristiques<\/h2>\n<p>Chaque lieu a ses parfums et ceux-ci participent du plaisir du voyage comme des souvenirs que nous en conservons. Fort de cet insight, qui a m\u00eame ici valeur de madeleine de Proust, l&rsquo;agence a d\u00e9ploy\u00e9 une nouvelle op\u00e9ration \u00ab\u00a0Scents of the city\u00a0\u00bb, focalis\u00e9e cette fois sur l&rsquo;odorat.<\/p>\n<p>Pi\u00e8ce maitresse du dispositif : un lieu \u00e9ph\u00e9m\u00e8re, soit une agence de voyage olfactive, install\u00e9e le temps d&rsquo;un week-end \u00e0 Bruxelles et qui proposait pas moins de 64 senteurs, accessibles du public via une installation fa\u00e7on art contemporain de 752 tubes en suspension.\u00a0 Avec la vid\u00e9o propos\u00e9e en ouverture de ce post, Thalys t\u00e9moigne de l&rsquo;ensemble de l&rsquo;op\u00e9ration.<\/p>\n<p>Tr\u00e8s intelligemment l&rsquo;agence a \u00e9galement en parall\u00e8le produit une version spot promouvant des offres sp\u00e9ciales sur plusieurs destinations embl\u00e9matiques. Durant celle-ci on suit un voyageur &#8211; avec un profil tr\u00e8s inspir\u00e9 de l&rsquo;univers de Wes Anderson, bref parfaitement dans l&rsquo;air du temps &#8211; qui, carnet \u00e0 la main, capture et r\u00e9pertorie les senteurs au fil de ses destinations.<\/p>\n<div class='avia-iframe-wrap'><div class=\"video-container\"><iframe width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/nub2X_uSXB4?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/div>\n<h2>Marre de la data et de la digitalisation, on veut du sensoriel !<\/h2>\n<p>Ce qui nous plait tout particuli\u00e8rement ici, c&rsquo;est la volont\u00e9 d&rsquo;engager ici un dispositif enti\u00e8rement ax\u00e9 sur le sensoriel et le cognitif auquel il renvoit. \u00c0 l&rsquo;heure o\u00f9 la data gagnent sans cesse du terrain, c&rsquo;est aussi frais que rassurant, comme un parfum d&rsquo;antan ou celui d&rsquo;un(e) bel(le) inconnu(e) crois\u00e9(e) au hasard d&rsquo;une fl\u00e2nerie dans la cit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9cid\u00e9ment tr\u00e8s en verve actuellement question cr\u00e9ativit\u00e9, l&rsquo;agence Rosapark a tout r\u00e9cemment \u00e9labor\u00e9 et mis en oeuvre pour son client Thalys un dispositif avec vid\u00e9os \u00e0 la cl\u00e9. Apr\u00e8s l&rsquo;op\u00e9ration \u00ab\u00a0Sounds of the City\u00a0\u00bb qui nous proposait un v\u00e9ritable voyage sonore dans les grandes villes europ\u00e9ennes desservies par le r\u00e9seau, Rosapark retente le coup d&rsquo;une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3501","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-veille-media-et-digitale","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pour Thalys Rosapark fait de nouveau appel a nos sens<\/title>\n<meta name=\"description\" content=\"Ce billet pour saluer le talent cr\u00e9atif de l&#039;agence Rosapark avec sa nouvelle op\u00e9ration &quot;Scents of the City&quot; pour son client Thalys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pour Thalys Rosapark fait de nouveau appel a nos sens\" \/>\n<meta property=\"og:description\" content=\"Ce billet pour saluer le talent cr\u00e9atif de l&#039;agence Rosapark avec sa nouvelle op\u00e9ration &quot;Scents of the City&quot; pour son client Thalys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Eoprod\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-17T09:59:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-14T13:23:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.eoprod.com\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg\" \/>\n<meta name=\"author\" content=\"Ga\u00ebl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ga\u00ebl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/\",\"url\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/\",\"name\":\"Pour Thalys Rosapark fait de nouveau appel a nos sens\",\"isPartOf\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg\",\"datePublished\":\"2017-05-17T09:59:51+00:00\",\"dateModified\":\"2023-04-14T13:23:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a\"},\"description\":\"Ce billet pour saluer le talent cr\u00e9atif de l'agence Rosapark avec sa nouvelle op\u00e9ration \\\"Scents of the City\\\" pour son client Thalys.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#primaryimage\",\"url\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg\",\"contentUrl\":\"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg\",\"width\":720,\"height\":433,\"caption\":\"play blog thalys scents of the city\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.eoprod.com\/blog\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avec l&rsquo;agence Rosapark, Thalys fait de nouveau appel \u00e0 nos sens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#website\",\"url\":\"https:\/\/www.eoprod.com\/blog\/\",\"name\":\"Blog Eoprod\",\"description\":\"Contenus Vid\u00e9o &amp; Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eoprod.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a\",\"name\":\"Ga\u00ebl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g\",\"caption\":\"Ga\u00ebl\"},\"description\":\"Technicien vid\u00e9o autodidacte et passionn\u00e9 de strat\u00e9gie de marques et de communication, j'ai la chance de marier ces 2 marottes au sein de l'\u00e9quipe EO Production. Plus particuli\u00e8rement tourn\u00e9 vers la r\u00e9daction, j'interviens en amont des projet sur les recommandations strat\u00e9giques et notes d'intention.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pour Thalys Rosapark fait de nouveau appel a nos sens","description":"Ce billet pour saluer le talent cr\u00e9atif de l'agence Rosapark avec sa nouvelle op\u00e9ration \"Scents of the City\" pour son client Thalys.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/","og_locale":"fr_FR","og_type":"article","og_title":"Pour Thalys Rosapark fait de nouveau appel a nos sens","og_description":"Ce billet pour saluer le talent cr\u00e9atif de l'agence Rosapark avec sa nouvelle op\u00e9ration \"Scents of the City\" pour son client Thalys.","og_url":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/","og_site_name":"Blog Eoprod","article_published_time":"2017-05-17T09:59:51+00:00","article_modified_time":"2023-04-14T13:23:04+00:00","og_image":[{"url":"https:\/\/blog.eoprod.com\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg","type":"","width":"","height":""}],"author":"Ga\u00ebl","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Ga\u00ebl","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/","url":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/","name":"Pour Thalys Rosapark fait de nouveau appel a nos sens","isPartOf":{"@id":"https:\/\/www.eoprod.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#primaryimage"},"image":{"@id":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg","datePublished":"2017-05-17T09:59:51+00:00","dateModified":"2023-04-14T13:23:04+00:00","author":{"@id":"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a"},"description":"Ce billet pour saluer le talent cr\u00e9atif de l'agence Rosapark avec sa nouvelle op\u00e9ration \"Scents of the City\" pour son client Thalys.","breadcrumb":{"@id":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#primaryimage","url":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg","contentUrl":"https:\/\/www.eoprod.com\/blog\/wp-content\/uploads\/2017\/05\/play-blog-appli-thalis-scents-of-the-city.jpg","width":720,"height":433,"caption":"play blog thalys scents of the city"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eoprod.com\/blog\/avec-lagence-rosapark-thalys-fait-de-nouveau-appel-a-nos-sens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eoprod.com\/blog\/blog\/"},{"@type":"ListItem","position":2,"name":"Avec l&rsquo;agence Rosapark, Thalys fait de nouveau appel \u00e0 nos sens"}]},{"@type":"WebSite","@id":"https:\/\/www.eoprod.com\/blog\/#website","url":"https:\/\/www.eoprod.com\/blog\/","name":"Blog Eoprod","description":"Contenus Vid\u00e9o &amp; Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eoprod.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/782773d65b0b5be6dd26f282dc29d99a","name":"Ga\u00ebl","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.eoprod.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5a01ceb5dcc619d9a2af497fe5010e5921e081e8d2803dcaadeadbb061ed2f9f?s=96&d=mm&r=g","caption":"Ga\u00ebl"},"description":"Technicien vid\u00e9o autodidacte et passionn\u00e9 de strat\u00e9gie de marques et de communication, j'ai la chance de marier ces 2 marottes au sein de l'\u00e9quipe EO Production. Plus particuli\u00e8rement tourn\u00e9 vers la r\u00e9daction, j'interviens en amont des projet sur les recommandations strat\u00e9giques et notes d'intention."}]}},"_links":{"self":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts\/3501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/comments?post=3501"}],"version-history":[{"count":0,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/posts\/3501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/media\/3503"}],"wp:attachment":[{"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/media?parent=3501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/categories?post=3501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eoprod.com\/blog\/wp-json\/wp\/v2\/tags?post=3501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}